Sal's Birdland's original
Sassy Sauce
Born in a Chicken Shop. Built for Every Table.
Sal's Sassy Sauce isn’t some focus-grouped sauce brand dreamed up in a boardroom.
It was born where it matters most — in a real kitchen, behind a real fryer, serving real people.
For decades, Sal’s Birdland has been a Central New York staple, known for legendary fried chicken, bold flavors, and a loyal following that keeps coming back for more. Over the years, one question never stopped coming up:
“Can I buy the sauce?”
So we did what made sense — we bottled it.
Flavor With History (and Attitude)
Every bottle of Sassy Sauce is rooted in the same recipes, techniques, and flavor-first mindset that made Sal’s Birdland a cult favorite. These aren’t watered-down versions or mass-produced knockoffs — they’re the real deal.
Bold. Balanced. Addictive.
Sweet heat, tangy bite, and just enough attitude to make anything better.
From wings and burgers to pizza, eggs, fries, and everything in between — Sassy Sauce was made to live on your table, not just ours.
More Than Sauce — It’s a State of Mind
“Make it Sassy” isn’t just a tagline.
It’s how we cook, how we create, and how we show up.
We believe food should be:
- Fun, not fussy
- Bold, not boring
- Rooted in tradition, but never stuck there
Whether you’re hosting a backyard cookout, running a restaurant, tailgating with friends, or just making a Tuesday night dinner better — we’re here to bring the flavor.
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From Local Favorite to National Flavor
What started in a small Upstate New York chicken shop is now shipping nationwide — without losing what made it special in the first place.
Same recipes.
Same standards.
Same sass.
We’re proud of where we came from, excited about where we’re going, and grateful you’re here for the ride.
